American Egg Board Launches Second Annual "Search for America’s Worst Cook"

Fifty Percent of Americans Report Having Kitchen Disasters Regularly

Does your recipe repertoire consist of microwaveable meals and the phone number for Chinese take-out? Are you prone to flare-ups in the kitchen? Then you might just be America’s Worst Cook. According to the second annual cooking survey from the American Egg Board,(1) 50 percent of Americans reported having a disaster in the kitchen at least several times a year, and 42 percent said they know someone in desperate need of basic cooking skills.

Overall, more than three-fourths of Americans (78 percent) believe that people today are worse cooks than people were 50 years ago. Howard Helmer, the Guinness World Records "World's Fastest Omelet Maker," wants to help by encouraging home cooks of all ability levels to embrace the kitchen and take the spatula back into their own hands.
Get Back to Kitchen Basics: Crack Some Eggs!

Many Americans are worried about their wallets getting thinner, and with more than 70 percent of meals being prepared at home in 2007,(2) it's a perfect opportunity for families to spend more time learning how to make easy, affordable and delicious dishes. Few foods are as versatile and economical as The incredible edible egg™. In fact, 90 percent of those surveyed agreed that eggs are a good value and reasonably priced.

Helmer believes that even the worst cooks can master easy egg dishes. "I'm famous for my record-breaking omelet-making speed, but omelets are just the beginning when it comes to simple egg recipes! Even a novice can create an elegant quiche, frittata, or a strata casserole, and all it takes is a positive attitude, some patience and almost anything you have in your refrigerator or pantry," says Helmer.

Helmer recommends home cooks try Fool-Proof Frittata or Simple Strata for an effortless and enjoyable cooking experience. "These dishes are so easy to make that the entire family can lend a hand. Even kids can help by cracking and whisking eggs, and sprinkling and stirring fillings," says Helmer. "And, moms can feel good about serving up eggs because they provide one of the highest-quality proteins of any food available."

| Continued >>